Costco Cracks Taiwan Market Essay Example | Topics and Well Written Essays - 250 words

Costco Cracks Taiwan Market - Essay Example For example, company adjusted its American brands after analyzing local tastes / desires and then offered at one of its Taiwan’s stores. Indeed, Costco sold an experience that was highly appreciated by Taipei buyers. In addition, the company has also adopted the strategy of localization thereby introducing new and existing products in a specific region or area that suit local customers. (Cheng, 2010) For instance, the company has focused on market penetration (low prices for existing products), product development (offering new and innovated products to current markets) and market development (expanding in new regions) strategies. In fact, Costco focuses on differentiation of its global products to obtain a clear and distinctive image in the minds of consumers. For example, Costco offered some new brands at lower prices to penetrate in Sydney market. (Stafford, 2010) The above mentioned strategies, indeed, have resulted in Costco’s global expansion and growth. The sales in US market grew by 6% while in international market, the retailer observed a staggering 25% growth. (Talley, 2010) and (Associated Press, 2010) Stafford, Patrick (2010) â€Å"Costco Sydney site approved, and local retailers must adapt† Smart Company Available at http://www.smartcompany.com.au/retail/20100416-costco-sydney-site-approved-and-local-retailers-must-adapt.html Talley, Karen (2010) â€Å"Costcos Profit Jumps as Sales Growth Speeds Up† Wall Street Journal Available at

I Have a Dream by Martin Luther King Essay Example for Free

I Have a Dream by Martin Luther King Essay â€Å"I have a dream† was a speech delivered on August 28, 1963 by Martin Luther King in Lincoln Memorial Washington D. C. Martin Luther King’s role or position in his speech is that of an illustrator, or a mediator of peace and equality. He becomes one of those people who have seen the light and wanted to share this light to those other individuals who are still in the dark. He wanted or dreamed of a community wherein racial discrimination is no longer an issue. His ideal community is where everybody is free, no biases for either black or white people nor black or white community. He is in a position as to persuade the people to become more vigilant in watching their freedom and in receiving or wanting equality and justice. He also wanted each and every people to understand that one’s freedom or destiny is bound to the other. Because of this, he wanted everybody to properly exercise civil rights and must not prevent people from using this privilege. Generally, the intended audience of the speech is the black people, and also those who are not such as the white people, but are living with black people or in black communities. However, everybody can read or listen to his speech or statement because of the underlying principles included in his speech and his dreams or ideals can be utilized or preferred as a model for civil rights. â€Å"I have a dream† greatly inspires and effectively infuses its point of view to its audience, transforming dreams into reality and despair into hope; we dream of being free, and we become free because of this dream. Martin Luther King was prompted to write or make the statement or speech because of the continuing slavery that entangles each and every people, especially for the black people or communities. In addition to this, the belief and treatment or actions of the black people against the white people had alarmed the author to write or make this speech to the public. According to Martin Luther King, the slavery of the black people may have been released or abolished because of the signing of the Emancipation Proclamation. However, nowadays or 100 years later, this freedom from slavery is still ambiguous and it does not exist. In addition to this, Martin Luther King believes that there are still a lot of people who are experiencing police brutality and social discrimination. In addition to this, he thinks that the rights and privileges which were given to the people, especially the black people, is not properly implemented or received by the black communities. Martin Luther King takes on the affirmative side or in favor for equality amongst the black people and also the white people. He clearly shows or supports his stand through several examples and emphasis on his words or statements. Martin Luther King claims that every individual should learn to respect and give what is right to their neighbors. He is aware that there are people who are still suffering beyond the hands of law. He reasons this out by giving examples of those who were misunderstood, brutally beaten indiscriminately and provides logic as to why dreaming is an important part in one’s body. Martin Luther King is qualified to be a speaker or author of such paper because of his records and performance not only as a politician but also an individual who greatly cares for justice and freedom. I believe that the assumptions, ideas or claims of Martin Luther King are correct and good, with some deviances especially through the use of audio, video or format or instructions at more school. He was able to provide examples of real life situations where the civil rights of an individual becomes hindered. In addition to this, the audio and video formats are very much entertaining and at the same time, inform the audience of the predicaments of equality or justice in nations or communities. However, there are some claims or dreams which are somehow impossible to attain such as complete equality and freedom from prejudice from all countries or states. Being able to read Martin Luther King’s work, my perspective before to ignore claims and evidences and become settled in what the community gives me, had greatly changed. As such, the degree of my trust towards Martin Luther King did increase due to his great speech which is definitely eye-opening. The author has refutations that include the fulfillment of his dream or conditions in order to achieve a country, state or community. He also refutes the fact that freedom is already complete. The refutations made by Martin Luther King are really effective. In addition to this, he uses great emphasis on his words and greatly touches the sympathy of those who are listening to his speech. He was able to clearly state his dreams, one after the other and manage to state options or categories which would fulfill his dreams. His last statement â€Å"Free at last! Free at last! † gives hopes and restore the faith which people have for change and better living. As an individual who had already received the light from Martin Luther King, my desire for helping other people and providing equality or non-biased reactions had increased. My hopes for a better communication and media for spreading the word of the real scenario on freedom and equality also increased because of the persuasive message or speech delivered by Martin Luther King, Somehow, a part of me already wants to do something in order to help and at least be able to create balance within communities. In addition to this, his metaphor of a ring, representing one goal, and fingers representing the people, is really amazing and in reality lightens my belief. I thought that we are already saved, but the paper of Martin Luther King had taught me well. Works Cited Jr. , Dr. Martin Luther King. American Rhetric: Martin Luther King Jr. : I Have a Dream. Atlanta, 2008. February 11, 2008. Intellectual Properties Management. http://www. americanrhetoric. com/speeches/mlkihaveadream. htm.

Galileo Galileis Theory Of The Tides Philosophy Essay

Galileo Galileis Theory Of The Tides Philosophy Essay Galileo Galileis theory of how and why the tides worked was, as we have known for hundreds of years, horribly wrong, and yet phenomenal; one that only a mind as brilliant as his could have formulated. In fact, it was a significant step towards modern science and discovery. In 1595, when Galileo first came up with his explanations for the tides, he was desperately trying to prove that the Copernican universe was true something that the church and public would not accept at the time. In addition to this, Galileo believed that the common hypothesis of the cause of the tides at that time (that they were caused by the moon) was a lamentable piece of mysticism, as scientists who proposed it could offer no scientific explanation for it (Tyson, P. His Big Mistake, http://www.pbs.org/wgbh/nova/galileo/mistake.html). One of the main scientists of the time who supported the hypothesis of the tides being caused by the moon was Johannes Kepler, who was indeed correct in his hypothesis, which how ever was only based upon intuition. Interestingly, it is this way of conducting science which Galileo opposed: he believed in a more hands-on approach to science, in which one worked with what he could see and made rational and mathematical sense of his conclusions. It is because of this experimental attitude towards science that Galileo was called the father of modern science by the likes of Albert Einstein and Steven Hawking. At the time of Galileo Galilei, modern science did not exist theories were formulated more mere intuition rather than hard facts and observations. Galileo supported the observations made by Copernicus in the mid 16th century which suggested that the Earth was not static, but rather that it orbited around the sun, as with other planets. This theory explained why objects in the sky seemed to move. However, at the time of Galileo (16-17th century) the Ptolemaic system was still taught and fully supported by the church. This system described that the sun orbited around a static Earth, in contrast with the Copernican heliocentric view of our system. Therefore, Galileos determination to prove the Copernican theory he so strongly believed in played a large part in why he got the tides wrong. Galileos explanation of the tides was written in a formal letter to a cardinal, after Galileo had failed to convince the church to not ban the Copernican theory in Rome in 1616. This letter was entitled Discorso sul flusso e il reflusso del mare. The scientist used an interesting metaphor to describe the tides he examined in how many different ways the water in a vase can move, in which clearly the vase represented the Earth. Firstly, the slope of the vase plays a part in the movement of the water. Furthermore, external forces such as wind can affect water movement. Lastly, and most importantly, the motion of the vase itself can influence the water movement. This final point was the root of Galileos theory of the tides. The idea occurred to him while travelling on a barge that was ferrying freshwater to Venice. (Galileo lived in nearby Padua and often visited Venice.) He noticed that whenever the barges speed or direction altered, the freshwater inside sloshed around accordingly. If the vessel suddenly ground to a halt on a sandbar, for instance, the water pushed up towards the bow then bounced back toward the stern, doing this several times with ever decreasing agitation until it returned to a level state. (Tyson, P. His Big Mistake, http://www.pbs.org/wgbh/nova/galileo/mistake.html). According to the Copernican system, the Earth is affected by two circular motions the annual revolution about the sun and the diurnal rotation. Due to these two motions, there is a change in the speed of the Earths rotation every 12 hours, which Galileo explained mathematically and connected this with his observations of the freshwater barge in Venice. Thus, for 12 hours, a point on the earths surface will move eastward, in opposition to the global westward movement of the earth, and for 12 hours it will move westward, in the same direction as the annual motion. The composition of these motions causes on one hand a slackening (due to a subtraction of two opposite motions) and on the other hand an acceleration (due to an addition of two motions in the same direction). (Gigli, R. Galileos theory of the tides, http://galileo.rice.edu/sci/observations/tides.html#4). Furthermore, he explained that differences in tidal flows are due to the differences in the physical conformations of the basins in which they flow. (Machamer, P. Galileo Galilei, http://plato.stanford.edu/entries/galileo/). Thus, Galileo thought he had explained the mystery of the tides. Moreover, this theory of his satisfied Galileo because it strongly supported the Copernican universe: the movement of the Earth accounts for the tides, and the tides account for the Earths movement, thus suggesting a heliocentric view of our system, which Galileo supported. In 1623 Galileo was brought to the Inquisition for suggesting in his Dialogue that the Copernican view was correct, which shows how determined the scientist was to find proof of the heliocentric universe. At the same time in history, a contemporary scientist of Galileos, Johannus Kepler, argued that the waters attraction to the moon caused the flux and reflux of the sea water, ie the tides. Galileo dismissed this idea of magic attraction between the moon and water, as no one tried to justify it by mathematical or experimental means. Instead, Galileo believed in a mechanical approach, as explained previously, which could be accounted for using mathematics and scientific facts and knowledge. Galileo, therefore, led the scientific world away from an intuitive and deductive approach which was prominent at his time to a modern, experimental way of conducting science, despite being completely wrong about the cause of the tides. Galileos theory, however, was not without its objections, and one can see why many were reluctant to accept it. The main problem was that his theory would call for only one high tide every day, whereas it was known already that there are about two. Galileo dismissed this anomaly as the result of several secondary causes, including the shape of the sea, its depth, and other factors. (Finocchiaro (1989), pp.127-131 and Drake (1953), pp. 432-6). Also, the tidal argument does not directly deal with the annual motion of the earth about the sun. And finally, Galileos theory does not suggest anything about the central position of the sun or about the periods of the planets as calculated by Copernicus. (Machamer, P. Galileo Galilei, http://plato.stanford.edu/entries/galileo/). Therefore, Galileos theory about the tides did not completely prove that our system is heliocentric, even though the scientist was so eager to do so. It was this eagerness, according to Einstein, that led Galileo to cl ing so tightly to his theory of the tides, and thus slightly mislead him. Nevertheless, the weaknesses present in Galileo Galileis theory of the tides proved that it had been extremely well thought out and rationalised using mathematics, as one would not be able to point out mistakes if the theory had been based on intuition. On the other hand, Kepler was basing his theory of the tides caused by the moon on pure intuitive deduction. He wrote: If the earth ceased to attract the waters of the sea, the seas would rise and flow into the moon and added If the attractive force of the moon reaches down to the earth, it follows that the attractive force of the earth, all the more, extends to the moon and even farther (Fowler, M. More Kepler, http://galileoandeinstein.physics.virginia.edu/1995/lectures/morekepl.html), which were interesting arguments indeed, but Kepler did nothing in terms of physical and mathematical illustration to prove his point. Therefore, Galileo had no choice but to refuse Keplers ideas, despite them being ultimately indicative of the truth, due to the lack of empirical and experimental justification. How could the moon be magically attracting the water on the Earths surface? Newtonian gravity did not exist at the time, so an explanation was not possible. What Galileo stood against was the fact that Kepler could not even offer any plausible explanation, in words or mathematics alike, for his theory of the tides. It is this attitude towards science which made Galileo special and earned him a place as one of the greatest scientists of all time. It wasnt until Isaac Newton came along that the tides were explained specifically in a scientific manner. Published in 1686, his explanation of the tides was roughly the following: Tides are periodic rises and falls of large bodies of water. Tides are caused by the gravitational interaction between the Earth and the Moon. The gravitational attraction of the moon causes the oceans to bulge out in the direction of the moon. Another bulge occurs on the opposite side, since the Earth is also being pulled toward the moon (and away from the water on the far side). Since the earth is rotating while this is happening, two tides occur each day (Col, J. Tides, http://www.enchantedlearning.com/subjects/astronomy/moon/Tides.shtml). Newton was thus able to expand on Keplers intuitive theory of the tides and explain it scientifically, finally proving it. This, however, would not have been possible had Galileo not shown the world how to conduct modern science in an empirical and experimental manner , relying on observations to draw plausible, rational and mathematical conclusions. It can hence be concluded that Galileo Galileis mistaken theory of the tides, his greatest blunder, served only to further demonstrate his great strength, which was the ability to conduct scientific experiments and analysis using only what he saw with his own eyes, deviating away from intuitive and deductive reasoning to a more hands on, empirical and experimental way of doing science. The world at Galileos time, in the 16-17th centuries, was stuck in a mentality where scientific knowledge was based on more on closing ones eyes than on observing through the telescope (Gigli, R. Galileos theory of the tides, http://galileo.rice.edu/sci/observations/tides.html#4), which means that Galileo broke a seemingly unbreakable barrier he fought against the Inquisition, the church and even fellow scientists to carry science to its right direction to ensure the future of modern science. It was as if Galileo knew exactly where the world of science was supposed to go, and did everything in his pow er to make sure it go there. It is of no historical importance that Galileos theory of the tides was actually wrong: what matters is the thinking and reasoning process that was behind the very plausible theory for its time. In fact, Newtons proof that it was wrong only again goes to show exactly what Galileo Galilei so strongly stood for: basing theories on experimental observations and mathematical calculations using only facts. It is no wonder that the likes of Albert Einstein and Steven Hawking have named Galileo Galilei the father of modern science.

Nelson Mandela :: essays research papers

Nelson Mandela's greatest pleasure, his most private moment, is watching the sun set with the music of Handel or Tchaikovsky playing. Locked up in his cell during daylight hours, deprived of music, both these simple pleasures were denied him for decades. With his fellow prisoners, concerts were organised when possible, particularly at Christmas time, where they would sing. Nelson Mandela finds music very uplifting, and takes a keen interest not only in European classical music but also in African choral music and the many talents in South African music. But one voice stands out above all - that of Paul Robeson, whom he describes as our hero. The years in jail reinforced habits that were already entrenched: the disciplined eating regime of an athlete began in the 1940s, as did the early morning exercise. Still today Nelson Mandela is up by 4.30am, irrespective of how late he has worked the previous evening. By 5am he has begun his exercise routine that lasts at least an hour. Breakfast is by 6.30, when the days newspapers are read. The day s work has begun. With a standard working day of at least 12 hours, time management is critical and Nelson Mandela is extremely impatient with unpunctuality, regarding it as insulting to those you are dealing with. When speaking of the extensive travelling he has undertaken since his release from prison, Nelson Mandela says: I was helped when preparing for my release by the biography of Pandit Nehru, who wrote of what happens when you leave jail. My daughter Zinzi says that she grew up without a father, who, when he returned, became a father of the nation. This has placed a great responsibility of my shoulders. And wherever I travel, I immediately begin to miss the familiar - the mine dumps, the colour and smell that is uniquely South African, and, above all, the people. I do not like to be away for any length of time. For me, there is no place like home. Mandela accepted the Nobel Peace Prize as an accolade to all people who have worked for peace and stood against racism. It was as much an award to his person as it was to the ANC and all South Africa s people. In particular, he regards it as a tribute to the people of Norway who stood against apartheid while many in the world were silent.

Health Awareness Of Men Health And Social Care Essay

Although this is right the modern adult male is an germinating gender, doing alterations to better their life style, going more wellness witting and gaining they can do a difference. ( Millan.G, 2010, p.i ) The intent of this essay is to briefly outline some of the alterations work forces can and are doing when it comes to their ain wellness and good being. Besides to discourse the options available for the intervention of prostate malignant neoplastic disease and the advantages and hazards that lay behind holding a vasectomy. Work forces are taking charge and going responsible for their determinations when it comes to their wellness. Implicating things into their life style which are holding long term effects on their wellness, some of the alterations which can be made are ; alterations within 1s diet, believing about what one chow, how much and when. Exercise and weight are taken into consideration along with fume intoxicant and drug consumption, normally necessitating one to discontinue. ( Beazley M. , 2011, p.1-61 ) Other of import things that work forces are sing when altering 1s lifestyle is the consciousness of their emotional well being, the effects of equal force per unit area, emphasis degrees and direction every bit good as guaranting that regular wellness cheques are carried out. Health consciousness is a thing of the modern adult male. Typically work forces of the yesteryear have had a stereotyped image that they have felt they need to populate up to that has developed over old ages, this being that the male gender was the ‘stronger ‘ or ‘muscular ‘ gender and for many work forces acknowledging a wellness concern or unwellness was like acknowledging failing. Society ‘s manner of thought has easy evolved, now work forces and their households are encouraged to be proactive about work forces ‘s wellness and it is no longer considered a failing to acknowledge unwellness or inquire for aid. ( Millan, 2010, p.vi ) Health consciousness plays a immense function when it comes to the bar and sensing of many diseases, malignant neoplastic diseases and life threatening unwellnesss. Harmonizing to the New Zealand Guidelines Group, about 4 in every one hundred deceases amongst work forces are caused by prostate malignant neoplastic disease. Statisticss from 2001 show that about two tierces the deceases were aged over 75 old ages of age and that prostate malignant neoplastic disease is the 3rd deadliest amongst work forces. ( Ministry of Health ( MOH ) , 2008. P.5 ) Prostate malignant neoplastic disease is a malignant tumour which starts in the prostate secretory organ and is portion of the male generative system. ( MOH, 2008, p. 4 ) In younger work forces it is merely little, incorporating a hole in the centre which the urethra, the tubing that passes piss from the vesica to out of the organic structure. As work forces mature through to an old age this frequently enlarges doing all kinds of jobs, most normally partially or wholly cutting off urine supply. ( Millan, G. 2010, p.147-149 ) Cancer of the prostate can be both a slow turning malignant neoplastic disease doing no symptoms or sawed-off life, every bit good as a rapid turning malignant neoplastic disease which finally escapes the prostate spreading to environing tissue and variety meats, this when the malignant neoplastic disease go life endangering. ( MOH, 2008, p.4 ) At this point the malignant neoplastic disease is able to be treated but considered incurable. ( Millan, G. 2010, p.149 ) Prostate malignant neoplastic disease can be treated in many different ways depending on what phase it is detected and the badness of its growing. These intervention options include hormonal, surgery and radiation interventions. ( Prostate Cancer, 2012, para 7 ) Today there are 6 types of standard interventions available for those diagnosed with prostate malignant neoplastic disease these are alert waiting, surgery, radiation therapy, endocrine therapy, chemotherapy and biologic therapy. Patients can besides choose to take portion in clinical tests of new types of interventions. Current clinical interventions consist of Cryosurgery, high strength focused ultrasound and Proton beam radiation therapy. ( National Cancer Institute, 2012, para 1-2 ) Usually it is recommended that a clinical intervention be carried out in concurrence with a standard method of intervention. ( Prostate Cancer, 2012, para 7 ) The interventions are categorized into two groups ; healing intervention and non-curative intervention. Curative intervention works towards bring arounding the disease either by surgery to take the malignant neoplastic disease or destructing the malignant neoplastic disease cells by agencies of radiation therapy. Non-curative interventions are used when the malignant neoplastic disease has spread and there is no longer a opportunity of cure spot there is still a high possibility of decelerating the patterned advance of the malignant neoplastic disease down. ( MOH, 2008, p12 ) There are many factors which increase the possibility of a adult male developing prostatic malignant neoplastic disease. Harmonizing to Mead ( 1992 ) surveies have shown that those who have had a vasectomy are at an increased hazard of developing prostate malignant neoplastic disease later in life. ( Mead, N. , 1992, Para 2 ) A vasectomy is the procedure in which a male becomes unfertile, unable to bring forth seeds incorporating sperm. This is achieved by holding the two tubings, which carry sperm from the testicles to the phallus, cut and blocked. ( Mancini, L.A, 2012, para1 ) Although a vasectomy reversal is possible the determination to hold the process done should be exhaustively thought through, taking into consideration all of the hazards and advantages as a vasectomy reversal is non effectual one hundred per centum of the clip. Merely 40-75 % of the clip the reversal is a success. ( Mancini, L.A. , 2012, para 1 ) Some advantages of under traveling a vasectomy as a signifier of long-run sterilisation over other processs available are it is a cheaper, less invasive and is considered safer compared with the likes of the female process ; a tubal ligation. ( Ezekiel & A ; Co, 2010, para 1 ) A Vasectomy is a one time off process that does non necessitate any pills or devices used for birth control that are likely to bury to be taken. It is considered a dependable method of birth control and harmonizing to Relay Clinical Education there is merely a 0.1 % opportunity of falling pregnant after a vasectomy. ( Relay Clinical Education, 2012, p.4 ) With all advantages lie hazards and it is good known that a vasectomy, although rare can neglect at any point, this normally occurs shortly after the process, ensuing in an unexpected gestation. ( Halder, N, 2000, para 1-2 ) There are besides physical hazards and disadvantages which include swelling of the testicles, some degree of uncomfortableness, and some hemorrhage in the scrotum may be experienced following the process. Like all surgical scratchs or cuts there is besides hazard of infection and extra hemorrhage. Although rare chronic hurting in one or both of the testiss can besides be an issue and as a local anaesthetic is required these is ever hazard of it non working efficaciously or the patient holding an allergic reaction to the drugs. ( Relay Clinical Education, 2012, p.4 ) In decision work forces ‘s wellness today is more recognized to be an of import manner of future coevalss. Society is altering for the better of work forces and work forces are being encouraged to assist themselves and inquire for aid. Work force today attention about their wellness and good being, and are making more to better both their physical and psychological wellness along with covering with their emotional wellness. Key factors behind populating an gratifying life and keeping good wellness come from a combination of maintaining fit, healthy feeding, looking and experiencing younger, great sex, being involved in healthy relationships, taking a stress free life style and holding assurance. There are many effectual options available for the bar, sensing and intervention of prostate malignant neoplastic disease depending on the person ‘s instance. Like all processs a vasectomy has many advantages and disadvantages that need to be extremely considered before any pick about household planning is made.

This Is America A Music Video of Americas Current State Professor Ramos Blog

This Is America A Music Video of Americas Current State Victor Cisneros English 102 June 30, 2019 In order too fully grasp Donald Glover or other known as Childish Gambino’s latest song â€Å"This Is America†, you will have to watch the music video more than once. As Jacques Morel describes as â€Å"in searching for more symbolism, you might miss a major part the lyrics†. This song was released on May 6th, 2018, produced by Ludwig Gà ¶ransson and Childish Gambino. The director for this music video was none other than Hiro Murai, who is a Japanese filmmaker based in Los Angeles, who also won a third-party award for â€Å"Best Director† for filming Gambino’s â€Å"This Is America†. This music video is very special to our society because when you first watch it you realize how powerful it actually is. Then not until you’ve watched it and listen very closely to the lyrics do you realize this is a historic event. The music video is dropping political and cultural turmoil, Gambino appears to be a commentator within the video itself spea king towards black life in America and American culture as a whole. Gambino’s perspective on popular culture’s perception of black experience and â€Å"often brutal reality by juxtaposing happy, carefree choruses and dark, aggressive verses† (Morel). In the very first scene of â€Å"This Is America† Gambino is wearing old confederate overalls and stands in a Jim Crow Law posture after shooting a male black man in the head for simply playing the guitar. Symbolizing that in America if you’re black you can be perfectly fine one minute, the next you’re being gunned downed for no apparent reason. When Gambino posed in a Jim Crow Law posture this is a reference in minstrel shows in the late ’80s and 1900 (Genius). The reference is this when white male actors would perform in blackface and would act out black stereotypes. I believe here in this segment Gambino is trying to argue that in today’s world white Americans are still in a way wearing that blackface. When a white male gets gunned down by office rs they will typically put on that so-called â€Å"blackface† and try to play their role as when innocent black males are killed by officers of the law and nothing is done about it. This was very captivating for viewers because so much is going on throughout the video the only possible way to inhale everything that is being shown to you. The only way to fully grasp this concept is if you go frame by frame and see everything that is being portrayed thought out the video. Throughout the music video, there is so many cultural viral messages and dances going on throughout all the chaos, which was intended by Choreographer Sherrie Silver. Silver intentionally put these dances in the music video to distract the viewer of the violence and madness going on around Gambino. Which symbolizes violence in America that within that violence we try and brush it underneath the rug with a viral dance or something that is going viral at the time to distract us from what’s actually going on. Genius interviewed Silver and she had this to say about the choreographed scene of Gambino dancing just after being fired at by police officers. Silver says. â€Å"This is what it’s like, Gambino’s video seems to say, to be black in America- at any given time, by vulnerable to joy or to destruction†. Which is rightfully so, because this is truly what we see on television. A young boy minding his business walking home then the next. Gone. Because someone thought he was â€Å"suspicious looking†. On one specific dance Silver wanted to implement within the music video was the â€Å"Gwara Gwara† which originated in South Africa. This particular dance shows the racisms in America and South Africa apartheid. Silver tells Genius that these dances were targeted to specify â€Å"a method of survival toward black culture and that America has a tendency to applaud for black culture and cruelty while turning their backs to the issues they face†. Whether the dancing is to numb the pain, gain followers on social media, or simply survive Gambino’s movements are a literal and figurative distraction from the chaos behind him. The gun violence within this music video is very much an explicit take on gun violence in America. The elements of the video that shock you aren’t just the viral dances and stereotypic movements. But the gun shootings throughout the entire music video. The murders are indicators of modern-day American gun violence. The second verse â€Å"Get your money, Black man. This is America Dont catch you slippin now Dont catch you slippin now† (Genius). These lyrics are being performed by a church choir as soon as they stop singing, Gambino’s character shoots them all down. It is impossible to not be drawn to parallels with the Charleston Church shootings which were found to be racially motivated (Morel). Charleston church was a mass shooting who was initiated by Dylann Roof, 21-year-old wh ite supremacists. He murdered nine â€Å"African Americans during a prayer service at the Emanuel African Methodist Episcopal Church in downtown Charleston, South Carolina, June 17, 2015† (Morel). After each shooting scene was down Gambino handles each gun after each shooting exactly the same. Wrapping it in red cloth with care. Symbolizing how Red America values guns over human lives. â€Å"And I looked, and behold a pale horse: and the name that sat on him was Death, and Hell followed with him† (Revelation 6:8). This exact text from the Bible was implemented into the music video. Gambino is not only taking political aspects, gun violence, society events, but goes even further to throw biblical symbolism into the video. In one scene Gambino is dancing with a group of children and for a few seconds in the background appears a pale horse with a rider dressed in all black as a police car followed. Interpreted by the bible this particular event is symbolizing the upcoming of the apocalypse. A pale horse with a rider clothed in all black symbolizing Death. The police car following the rider is symbolizing Hell. This scene, in particular, is overall symbolizing Gambino’s audience is simple. He is targeting all Americans, to let us visually understand that these events in our era right now that are still going on and need to be dealt with but really aren’t being dealt with. This music video uses all three of Aristotle’s Rhetorical Triangle, hitting the viewer with Pathos when Gambino shows them the imagery of the shootings throughout the music video and impactful stories about shootings throughout the last decade. Following close by with the Logos of the music video which is having the cold hard evidence to back up the Pathos influences. Lastly, Gambino’s main intention seems to be Ethos. Meaning the reputation that America has on these sorts of events and problems throughout society. America tends to brush these life-changing events underneath the rug. Gambino understands this and is trying to show the world with this music video that these things are very still happening. America’s reputation and pride ar e too high to even address it nationally which is why we are always keeping these tragic events from ever blowing up nationally. We hear of them in the news and we tell ourselves â€Å"wow that’s so sad†, but what is actually being done besides the â€Å"Black Lives Matter† movement. Overall Gambino’s message is our own interpretation because in an interview with Genius when asked about the music videos meaning, he flat out refused to discuss the music video at all. We know the Logos and Ethos he is using throughout the music video which tells us this is his very own interpretation of America, but it’s getting worse. Work Cited Morel, Jacques. â€Å"Childish Gambino – This Is America.† Genius, 6 May 2018, genius.com/Childish-gambino-this-is-america-lyrics. â€Å"Childish Gambino Collaborator Ludwig Gà ¶ransson Says ‘This Is America’ Took Two Years To Finish.† Genius, genius.com/a/childish-gambino-collaborator-ludwig-goransson-says-this-is-america-took-two-years-to-finish. THE HOLY BIBLE: NEW STANDARD VERSION. Bible. Oxf. U. Childish Gambino posing in a Jim Craw Law POSTURE. And wearing old Confederate overalls. This scene symbolized the Charleston Church shooting. The White Pale Horse while Death Rides on his back symboling the upcoming of the Apocalypse and refrences to the Bible.